This is used by a company to gain control over its suppliers or distributors in order to increase the firm’s power in the marketplace, reduce costs and secure supplies or "distribution channels”.
Where a company attempts to own all parts of a specific business group.
HORIZONTAL INTEGRATION:
When a company buys out or forces out of business all the other companies that do the
same thing it does.
The Little 3
Although they owned few or no theaters to guarantee sales of their films, Universal Pictures, Columbia Pictures and United Artists also fell under these rubrics, making a total of eight generally recognized "major studios".
The Big 5
Five large companies, 20th Century Fox, RKO Pictures, Paramount Pictures, Warner Bros, and Metro-Goldwyn-Mayer came to be known as the "Big Five," the "majors,"
Budget:
Worldwide gross: $1,081,041,287
(one billion eighty-one million forty-one thousand two hundred eighty-seven)
Main distribution company:
Warner Bros. Pictures
PRODUCTION COMPANIES:
Origins:
The dark knight rises is based on the batman DC Comics and more specially 'prey' which was distributed in 1990.
Box office takings:
$1,084.4
Exam question:
IN A PARAGRAPH:
It is more important to look at the distribution strategies, as it is
very crucial that the film gets out there to the potential audiences that the
particular film is aimed at, this therefore makes the film successful as it is
properly advertised. Also, without the right strategies of getting the film out
there the potential audiences wouldn’t know about this film therefore, it wouldn’t
be very successful. However, The production practices of making the film and
properly setting everything out, with the scripts is crucial as this makes a
well organized amazing film, on the other have it also without the right sort
of advertisement it wouldn’t be as successful.
Furthermore, an example would be, If a film spend a lot on the
production strategies and properly organize the stages of the film, the actors
and make the scripts near perfect, rather than the distribution of how the film
is advertised in many placed, it will not be as successful as the film in
general loose on potential audiences as the distribution allows the film the
get out there to a mass-audiences, therefore, it will be very successful as all
ages will be interested as it is ‘The Dark Knight Rises’, which appeals to a
mass-audience.
NEW :
The Innovation and exciting marketing campaign via twitter, this would
target a huge global audience. Also, the
hidden graffiti (around US cities)
appeals to die-hard fans and requires a lot of time and effort, which may be
contributed to its domestic success. The huge production budget that
incorporated new technology such as Imax cameras and huge pop stars would
almost guarantee at the box office. The rising popularity of DC comics and the
success of the previous films arguably played an enormous role in the success
of final part of the trilogy.
The horizontally integrated system put forward by Warner Bros allowed them to invest heavily in elaborated and expensive marketing strategies. The production costs were shared between several other companies but ultimately the films belonged to WB as they owned and distribution rights.
The horizontally integrated system put forward by Warner Bros allowed them to invest heavily in elaborated and expensive marketing strategies. The production costs were shared between several other companies but ultimately the films belonged to WB as they owned and distribution rights.
THE BLAIR WITCH PROJECT:
Production and distribution case study 2:
The blair witch project film's production dates is from 1994-1997. Gregg Hale and Robin Cowie produced the film blair witch project, the budget of this film was $60,000. The production company of this films is haxan films. Also, they shot a number of low-budget trailers.
In todays world, a message can go viral within minutes thanks to a host of networking sites such as; Youtube, Twitter, Facebook ect. Furthermore, the most successful viral marketing campaign of all time took place before Youtube, Twitter and Facebook existed. Even before mainstream use of the internet. The most successful viral marketing campaign of the time centre on a small, low-budget in 1999 called The blair project.
Cross media convergence: (a media product)
- The combining of two or more mediums.
- Different mediums are TV/ film/ computer/ graphics/ radio/ website ect.
- Media convergence in the film industry can happen in production, distribution and exhibition.
- It happens when the music industry comes together with the film industry when Adele releases the new single for Skyfall.
For example; The more popular the film high school musical gets the more people will buy the toys, the CD (music), the games ect, each and every product help the others get promoted and therefore become successful, so they all benefit.
- They have a larger effect than if one product existed alone - they have a mutually beneficial relationship. (this means they are symbiotic).
- Conglomeres (like sony) are able to use synergy to boost profits because their diversity - i.e they own lots of different companies. (you have 'sony pictures' and also, you have sony headphones as well).
House of Cards:
Netflix spent roughly $100 million to produce 'House of Card' plus additional marketing investments, including advertising buys for primetime TV spots and high-profile billboards.
The target market of Netflix is not a specific age groups like most companies. Their target market is Internet users also, their target audience is mass targeted.
Cross media convergence: (a media product)
- The combining of two or more mediums.
- Different mediums are TV/ film/ computer/ graphics/ radio/ website ect.
- Media convergence in the film industry can happen in production, distribution and exhibition.
- It happens when the music industry comes together with the film industry when Adele releases the new single for Skyfall.
Media Synergy: (doesn't have to be a media product)
- Releasing 2 or more products at once that will promote each other.For example; The more popular the film high school musical gets the more people will buy the toys, the CD (music), the games ect, each and every product help the others get promoted and therefore become successful, so they all benefit.
- They have a larger effect than if one product existed alone - they have a mutually beneficial relationship. (this means they are symbiotic).
- Conglomeres (like sony) are able to use synergy to boost profits because their diversity - i.e they own lots of different companies. (you have 'sony pictures' and also, you have sony headphones as well).
House of Cards:
Netflix spent roughly $100 million to produce 'House of Card' plus additional marketing investments, including advertising buys for primetime TV spots and high-profile billboards.
The target market of Netflix is not a specific age groups like most companies. Their target market is Internet users also, their target audience is mass targeted.
“Cross-media convergence and synergy are vital processes in
the successful marketing of media products to audience.” To what extent do you agree with this statement in relation to your chosen media area?"
SUMMARY OF THE QUESTION:
I agree with this statement because, cross-media convergence
and synergy are very important for the success of the media product for example;
if one media product is successful like, high school musical then all the other
products like, CD’s, toys, posters ect.
Cross-media convergence and synergy plays a big part
however, not vital so it isn't really a must, because; many movie do not use cross-media
convergence and synergy.
FILM 4
1) Teasers such as adverts with eye-catching images or ideas.
2) Posters with recognisable logo/ billboards.
2) Use the links with channels to link advertising.
3) Internet site.
4) Links with Daniel Bolye award winning actor and with Ewan McGregor.
5) Movie geeks which threw television episodes and pod casts to get a wider audience.
Also:
Synergy and cross-media are used in Film4:
How does Film4 exhibit films:
FILM 4
1) Teasers such as adverts with eye-catching images or ideas.
2) Posters with recognisable logo/ billboards.
2) Use the links with channels to link advertising.
3) Internet site.
4) Links with Daniel Bolye award winning actor and with Ewan McGregor.
5) Movie geeks which threw television episodes and pod casts to get a wider audience.
Also:
Synergy and cross-media are used in Film4:
How does Film4 exhibit films:
1) Television.
2) Internet.
3) They have an App; Film4, Channel4, E4, E4+1, 4Music etc, that you can download of you phone, so there is an easy and quicker access to watching any catchups of the series/film. Also, it ables people to have access to programmes/films anywhere they go, like on a bus or outside, all you need is an internet connection.
4) DVD/ blue-ray
How films are advertised when it comes to 'film4';
On E4 they usually show a mini-clip of a programme, so that the audiences have a insight into how the certain programme is like drawing them into it, for example; 'My Mad Fat Diaries', every tuesdays it shows a mini-clip on how the other episode was and a reminder on when the next episode it, this then attracts more potential audiences and get the audience aware of this programme.
what extent does digital distribution affect the marketing and consumption of media products ? (draft)
The methods of marketing and advertising the films involve distribution in many methods. Digital distribution involves using media products such as Netflix, social media, app stores, smart phones etc, which is an advantage towards the film as it reaches out towards the audience even more.
what extent does digital distribution affect the marketing and consumption of media products ? (draft)
The methods of marketing and advertising the films involve distribution in many methods. Digital distribution involves using media products such as Netflix, social media, app stores, smart phones etc, which is an advantage towards the film as it reaches out towards the audience even more.
Digital distribution affects the marketing and consumption of media products in the film industry nowadays because; more people tend to watch films in the comfort in their own environment (homes) rather than going to the cinema and have become more dependent on the Internet.
The two case studies that we would comparing are the films ‘The Dark Knight Rises’ and ‘The Boat That Rocked’ both had different methods of marketing their movie. The Dark Knight Rises used more digital distribution such
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